New Main Street Plan accepted

mainstreet2With still no firm way to pay for it, the Main Street Mammoth plan would dress up the entrance to town and could unfold in phases. After they spent more than an hour with the Planning Commission and consultants, the Town Council did vote unanimously to accept the new plan.

Consultant Nore Winter told the officials in a workshop that the plan would give the town a “signature identity. When you arrive,” he said, “you know you are there.” The plan would keep the same curb lines but create a center median, keep two lanes in both directions, create walkways, plazas and a bike path. Winter said his crew heard a lot about parking in the numerous contacts they had with the public. He said good parking will support economic development and generate revenue.

As for the tricky subject of financing all of this, Winter advised public/ private investments and improvement districts. He said phasing the project is a big part of the plan. Winter said, “We need quick wins – up front and early. He pointed to snow management. Winter did admit that re-development for the private sector is “not real rosy.” But, he said that re-configuring Main Street will increase the value of properties.

During the regular Council meeting, Paul Rudder said the plan would require the town’s occupancy rate to go up beyond the current 35 to 40%. He said that will translate into money earned by businesses. Councilman John Eastman had raised the question of getting private business owners to get involved. Rudder said quick wins are needed first. He said the Town should, “focus on the next 5 years. Do things on Main Street to make it look better and improve economic development.”

With no discussion, Councilman Michael Raimondo made a motion to accept the plan. Councilman Matthew Lehman emphasized the need to focus on short term ideas. Council woman Jo Bacon asked for focus on snow management and parking. The vote was unanimous. Consultants will come back in May with more details about actions that can move forward.

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7 Responses to New Main Street Plan accepted

  1. Ken Warner February 24, 2014 at 10:56 am #

    Benett — who is this Consultant Noir Winter? And what a suspicious name. And what exactly is the “plan”?

    • Benett Kessler February 24, 2014 at 1:06 pm #

      Ken, I spelled his name wrong. It’s Nore’ Winter of Winter and Company Urban Design and Planning Studio. The Town hired him and his firm to work on Main Street plans over the last few years. The most recent plan is on the town website –

      • Ken Warner February 24, 2014 at 1:48 pm #

        Benett, thanks. There’s been so many “plans” since the Hart Howerton plan that MMSA and Snowcreek tried to foist on us, it’s hard to keep track of what “they” want to do.

        I’ll look at this version later…

  2. ShapeShifter February 23, 2014 at 10:21 pm #

    This is the biggest pipe dream that our nightmare of a Council has come up with yet!

  3. Ken Warner February 23, 2014 at 9:52 pm #

    Consultant Noir Winter is making his money telling the TC exactly what they want to hear. Easy and fast “wins”. I wonder if this is going to be fun to watch or just painful.

    “…the plan would give the town a “signature identity. When you arrive,” he said, “you know you are there.”” Yes, all those signs saying, “Mammoth Lakes this way” and the GateWay Monument just are too vague. I wonder where I am all the time.

  4. Shine February 23, 2014 at 8:41 pm #

    More “improvement districts”? Great news for businesses! In Bishop.

    • Desert Tortoise February 24, 2014 at 1:32 pm #

      With some effort writing the proposals, Federal and state grants can pay for the great majority of the cost. Having a completed plan, including the engineering, is generally a prerequisite for grant approval.

      Ridgecrest is having the entire western half of Ridgecrest Bl. reconstructed this year, including traffic lights, pedestrian crossings, median and traffic calming islands, beginning in April though preliminary work lowering utility lines is underway now, and the entire cost of the project is paid for from a Federal grant.


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