Mammoth Tourism continues help to travelers, focuses on marketing

mammothabovetownMammoth Tourism Director John Urdi is a true believer in marketing, and he has evidence to prove it. Urdi and his staff lately transformed themselves into a visitors bureau when the federal government shut down the Welcome Center next door. Their work is continuing.

Urdi said, “Our visitors have been extremely appreciative.” He said he has heard from local businesses that Tourism’s help at this time has made a big difference. Urdi said it gave the Tourism Office an opportunity to “show off what we have in Mammoth Lakes.” Urdi said he’s sitting down weekly with Forest Service Ranger John Regelbrugge to review impacts of the government shutdown. Locked bathrooms in the Lakes Basin are a problem. Urdi said he and his kids emptied trash at Horsehoe Lake to keep the feature attractive and useable.

Urdi said the goal of Mammoth Lakes Tourism is to make sure that people who come to Mammoth do not have their trip derailed because of the non-functioning federal facilities. He said his staff makes sure visitors see beautiful things, take local hikes and also visit state parks in the area.

And, as the Tourism Office collects the new Business Improvement District taxes for future marketing, Urdi looks at recent growth in Transient Occupancy Tax. He believes it is from marketing. Urdi said that this May and June were record TOT months – way up from three years ago. In 2010, June’s TOT equalled $383,000. This June came in as $612,000. Urdi’s annual report shows that 2012-13 versus 2011-12 achieved an 18.5% increase or $1.8 million more in TOT.

Urdi says a combination of marketing tools has achieved the increased visitorship. He also said a strong focus on special events has made a big difference. Mammoth Tourism also focuses on social media to get the word out about Mammoth. We will have more on the new tax in town and future marketing plans in a later story.


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6 Responses to Mammoth Tourism continues help to travelers, focuses on marketing

  1. Robert Johnson October 15, 2013 at 3:52 am #

    Doesn’t matter, “Economic Collapse” Is Imminent, so goes tha good OL usa, just like tha Roman Empire, which now gives rise to our New global superpower CHINA 🙂

    • We the People October 15, 2013 at 9:20 am #

      The economic collapse has been in the works for some time now. The middleclass is rapidly disappearing leaving the mega-wealthy (the new slave masters) and the very poor. The powers that be have cleverly confused a large number of people to not pay their taxes, to always support a ground war (making former CEOs of defense contractors Halliburton and Lockheed Martin,[ Mr. and Mrs. Dick Cheney] filthy rich) and realize it is cheaper to produce just about anything overseas.
      Some friendly advice: Stay as far away from any metropolitan area as possible and focus on your community.

  2. Mother Nature October 14, 2013 at 2:14 pm #

    While marketing is one (minor) element to tourism, I, Mother Nature, influence how many people come to Mammoth Lakes more than anything else. Good snow and lots of it will bring the skiers and snowboarders. Yes, it’s that simple.

    Also, Urdi uses figures from one of the lowest snow seasons in Mammoth Mountain history against one of the better seasons. More snow, more people.

    And didn’t the Town step up enforcement on TOT over that two-year period?

    Mother Nature thinks Urdi is taking too much credit.

  3. Steve October 14, 2013 at 8:46 am #

    Mr Urdi, if your marketing is so great then why would you need to lobby for the TBID. Also, TOT revenue has gone up, but isn’t that the same everywhere given the improvements in the economy. The true measure of your skills are not during the good time, but when you are tested in a bad economy.

  4. MK October 11, 2013 at 4:49 pm #

    That is great news under the circumstances. MLT Keep up the good work.

  5. Yeah Right October 11, 2013 at 2:10 pm #

    Of course Urdi would say that..

    no news here


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