MMSA CEO Rusty Gregory
Tuesday night, Mammoth Mountain CEO Rusty Gregory will present the June Mountain Ski Area operating and marketing plan for the season at a public meeting of the June Lake Citizens Advisory Committee. Community members say they are eager to hear details.
Earlier this month, Mammoth Mountain Administrative Officer, Ron Cohen, had said the company purchased new computers and new communication equipment for June Mountain and had gone to work on lifts and runs to get them ready for testing and certification prior to the re-opening of the Mountain this season. Cohen said the total investment in the past year adds up to around $1 million. Officials had said June Mountain will re-open December 13th, weather permitting.
Cohen said that this season Mammoth Mountain would take a “much stronger approach to marketing both ski areas.” He said new Chief Marketing Officer, Erik Forsell, has June Mountain on his short list of priorities.
Ski Area officials talk about an emphasis on family friendliness at June Mountain. Abigail Ross, at June Mountain, pointed to the new policy of kids 12 and under skiing for free and other special deals. Rusty Gregory will talk details at that community meeting tomorrow night, November 5th at 7pm at the June Lake Community Center.
And, on Wednesday, Gregory and CAO Ron Cohen will sit down with Mammoth Mayor Rick Wood, Councilwoman Jo Bacon and Town Manager Dan Holler for a meeting of the Ski Area/ Town of Mammoth Liaison Committee.
On their agenda – Economic Development, Zoning Code Update, Fee review, TBID implementation and other items. This meeting takes place Wednesday, November 6th, from 2:30pm to 4:30pm in the Town’s Main Conference Room.
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No new news. Just a lot of the same.A waste of time.
As any corporate person would do, Gregory is politely (albeit brutally) giving the poor chumps who insist their mountain is a huge revenue-maker, one last stand.
Only then can Gregory honestly tell the community – “At least I tried, g-damn it!”
Now I have no idea how the billboard game works. But the billboard down at Fort Independence advertising for Brianhead and its Utah “powder” shows how behind the eight ball Rusty is. Again. Those billboards should have been rented out by MMSA for the next 100 yrs. The billboard would have been a good spot to promote the new “June Mt”.
But instead the inter-mountain competition gets to have one more jab at Rusty and his Southern Ca market mid-stide to “Rustyland”. Does any one know if there are Mammoth Mt billboards in Utah or Colorado? Are you in the game or not Rusty?
Is this an example of his ‘stepping down’ as CEO? I thought he would’ve rode into the sunset by now.
It’s sad to me that the people of June Lake think enough revenue is generated from skiing at their mountain to support their community.
The harsh, cold reality is, that as the economy continues on its not-much-growth ways, the Southern Californians who have any disposable income is demanding the amenities (restaurants, after hours places, movie theatre, airport) and location of Mammoth Lakes to make it their #2 choice – Sorry, folks, the money is going to Park City.
Such is the way of the upscale rich and richer.
I wish I could feel otherwise.
Ski June while you can. The harsh reality of a mild winter and a bad economy will have June closed sooner then later.
So basically the puppet master will hold court with some of the clown touncil for more oohs and aahs….nice!
What’s Rusty got in his bag of tricks this time?
drumroll,please