June Mountain has been losing money for the past six or seven years, according to MMSA CEO Rusty Gregory.
Citizens and officials of June Lake continue to work on ideas to keep the economy afloat in the face of June Mountain Ski Area’s closure.
A new group called June Lake Revitalization Committee has expanded the effort from a way to keep the Mountain open to many ways to expand recreation and the economy in June Lake without the Mountain.
Supervisor-Elect for the June Lake area, Tim Alpers, said a $100,000 grant from Mono County will go to the Mono Tourism Commission and on to the community of June Lake to help with a number of economic development efforts.
Alpers said that the Revitalization Committee met Sunday and broke into four sub-committees. One, he said, will deal with research into a new operator or buyer for June Mountain. Another committee will look into development of new activities in June Lake. A third committee will focus on work to make the new recreation opportunities function. The fourth committee will concentrate on improving the appearance of the town. All of the sub-committees will report to Patty Heinrich, the main committee co-chair.
Alpers said some of the new recreation possibilities are a groomed cross-country ski trail connecting to Forest Service trails, new snow play areas and a snowmobile concession.
Meanwhile, the Mono Supervisors were expected to consider a letter to Rusty Gregory confirming his willingness to help June Lake by possibly providing a number of things including shuttle bus service from June to Mammoth Lakes, lift ticket packages for June Lake lodging, use of the Chair 5 area for snow play and sledding, a snow cat to groom cross-country ski trails, and use of the June Mountain parking lot for events.
The Mono Supervisors will ask Gregory to meet with them for a more detailed discussion.
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Bay area folk Hardly come to this area in the winter…..Tahoe has was to much to offer. Thats why dozens of ex June employees are moving there to work.
recent scene in SF outdoor gear shop:
“you do any ice in Lee Vining?” “not really, big drive & it’s not great.” “june is closing – imagine if someone put in an ice park like ouray, and made june all tele, no lifts, would you go?”
hellyeahs all around – everyone would go. because it would be the best thing west of CO for bay area types who want to ice climb & tele.
true story!
just a thought…someone just said it, “build and we’ll come”…
Build it – and they will come.
That’s the way capitalism works.
I see you still cannot grasp the concept and refuse to find a more permanent solution to the problem – enough people are not going to June to ski to support the Mountain’s investment.
Unclear you nailed it. The thumbs down are from those who cannot deal with reality.
This is all very sad for those involved.
As much as I would like to see the June Mountain ski area reopened, I just hope this effort does not give money to this corporation or .. use it to help them develop their business.
Put all of this money into the town if you may, in ways that would help it generate an economy. This money should not go to that corporation in any way what so ever .. they’re in the business of making money, they know what they’re doing.
This is all calculated to get someone to give them money so they can protect their profit. This is the same scenario as with many such scams like the airport deal.
Any other corporation that buys it should be treated the same way .. let them make or break their try at running it.
for a town of 350. I think 3 bars are plenty. This isnt LA, Aspen,Mammoth…if you wanna go dancing with the hordes, stay in Mammoth…what June needs is less people that dont live here making these kind of comments
Hate to break it to you, but in bad economic times the few that still have money want it all. And towns like Mammoth, Park City, Vail, Breckenridge, Aspen are attractive to those who have the dough.
Marketing:
Hate to break it to you, but overpricing your goods and services in a bad (any) economy does not help you make a profit, especially overpricing your goods and services out of range of your local population, who actually does have a few bucks for fun and recreation.
I’ll say it again, Mammoth lift ticket is at least $20 more then Heavenly, Why? Mammoth is more hoighty-toity than Tahoe, obviously the place for the snobby riche.
No wonder Mammoth/June is so jacked up if people like you do the marketing. Go back to school.
Better get used to “the snobby riche” running things, JeanGenie.
Half the country is convinced a multi-millionaire who like his “hoighty-toity” rich pals, doesn’t pay any taxes, is the best thing for the country.
BTW – if you’d “go back to school” you’d soon learn that when unemployment rises – so does the cost of goods and services.
I really liked what I was reading until they part about dealing with Rusty came up. How can June Lake trust the corporate fly boy.
Exactly, June mountain survived for years and then it’s sold to an investment company Starwood Capital and look what happens? They try to force the hand of June mountain because what it won’t become some international ski mecca? Really?
MMSA all this smoke screen excuses. If they were on the up and up why not complete the season and notify the town it would be closing the following year? Because they didn’t want any defense or preparation. If you think things went down they way they did by mistake your ignorant. Rusty Gregory and MMSA decision was calculating and planned all the way baby.
June needs more … of everything.
More restaurants, more lodging, more apres ski stuff that those who can afford it demand.
What june needs is to get out of the death grip Mammoth Mountain intentionally placed on it. The value of Mammoth Mountain went up the second June went down.
Trouble –
your personal attack on a person that is just trying to run his business the best way he believes is shameful at best.
Don’t take it personally – it’s just business.
No doubt, I would love to see June a better and more productive and profitable June.
But do the “Don’t Mammoth June” crowd want it?
Dont MammothJune has nothing to do with ski areas.its about towns….Its a statement about greedy corporations coming into a town and buying the town leaders and influencing them to blindly support any demands the said corporation wants and then packing up, cashing the checks and moving on…think Intrawest…believe me I want June to succeed, but as long as MMSA owns it it wont happen- to much money is invested at MMSA
A day late and a dollar short! Why should my tax dollars bail out June for its past poor failure to adapt?
Well why not, THEY SPEND YOUR TAX DOLLARS to pay for empty seats on an airplane, they spend your tax dollars on multiple lawyers to try and weazle out of a judgement all to try and save Mammoth for its poor judgement and failure to adapt. Whats the difference?