Intense talk on Ski Areas, land trade; and intro to new team

monosups6_18-13For nearly four hours, the Mono Supervisors held a discussion on June Mountain, the Mammoth Mountain land trade and a

Management team members - CEO Rusty Gregory, CAO Ron Cohen, and COO Greg Dallas.

Management team members – (l-r) CEO Rusty Gregory, CAO Ron Cohen, and COO Greg Dallas.

letter proposed to go to Mono County’s Congressional delegation. In the midst of it all, Mammoth Mountain CEO Rusty Gregory introduced his new management team.

Supervisor Tim Alpers had come up with a letter that he proposed the Board send to Senators Feinstein and Boxer and to Congressmen Paul Cook and Buck McKeon. The letter described the importance of support for a recreation corridor in the Eastern Sierra, including both Mammoth and June Mountains.

Citizens had tried to hold up Mammoth Mountain’s trade of land at the Main Lodge to pressure Gregory to re-open and improve June Mountain. Congressman Cook had issued a letter that said he would delay legislation on that trade. Tim Alpers’ letter offered support to the land trade but also a regional plan for the success of June Lake and its Mountain.

Rusty Gregory stood up to say the land trade had started long ago. He said only one thing changed – closure of June Mountain and “the tremendous acrimony that surrounds that.” He said the changes at Mammoth Mountain he had hinted at may have caused concern about his commitments to re-open June Mountain. Gregory then turned to his new leadership team to show that he was still on track with June. Gregory said, “I will continue as the CEO and an owner.” He said he would focus on bringing to the company the capital required and move out of the economic difficulties of the recent past.

He first introduced Greg Dallas as the new Chief Operations Officer. Dallas, a long-time management employee of the Mountain. Ron Cohen will serve as Company Administrative Officer, Mark Clausen is Chief Financial Officer, Erik Forsell has the job of Chief Marketing Officer. One position remains vacant – that of Chief Operations Officer of Hospitality.

Gregory underscored the bad drought years and disastrous economic meltdown that hit everyone hard. He said Mammoth needs to market June Mountain better, focus on families and the community. He said the company will give June Lake more resources. He said the new COO, Greg Dallas, would work to stretch overhead farther and stretch Mammoth resources to June.

Dallas himself said that Gregory gave the new team the power to position Mammoth Mountain in support of June Mountain. He said many resorts have multiple ski areas. Dallas said, “I have the ability to do efficiencies that have never happened before. There has never been this kind of synergy before. That’s how we will get profitable and grow June.”

Dallas said Carl Williams will remain General Manager of June Mountain and Julie Brown, formerly of Mammoth Mountain, will head guest experiences. Abigail Ross will handle sales and marketing.

Gregory said it is hoped that “We are heading in the right direction with June.” At the same time, he pushed for support of the Main Lodge land trade. In the end, the Supervisors voted unanimously to send Tim Alpers’ letter, and another brief letter supporting the land trade, to Mono’s federal legislators. The documents will come back for final approval at the Supervisors’ July 2nd meeting. We will have more from this information packed meeting on later broadcasts.

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8 Responses to Intense talk on Ski Areas, land trade; and intro to new team

  1. The way it is June 24, 2013 at 10:35 am #

    In any company town, in any crappy economy, in any area that depends on the weather for its livelihood, you will find unforeseeable factors.
    My guess is Rusty Gregory and company know they can always depend on a skeleton group of visitors who have been visiting Mammoth Lakes for a couple of generations already, and that this group will always find themselves vacationing in Mammoth. Period.

    In troubled times (ie. lack of snow, people opting for the high-rent glossy districts of Vail, Deer Valley, etc.) all Gregory and company has to do is cut the workforce, have the remaining employees work twice as hard for less money, and voila! … a modest profit for those in charge.

  2. mr behind the sceens June 23, 2013 at 8:21 pm #

    My advise to any real locals still living in Mammoth…GET OUT WHILE THE GETTINGS GOOD!

    • Ken Warner June 24, 2013 at 8:57 am #

      Why? Are the Zombies and Vampires coming?

  3. Ryguy June 21, 2013 at 11:44 am #

    So no mention of Pam Murphy or bill Cockcroft, are they finally out of the picture

    • Bemused June 21, 2013 at 4:42 pm #

      You make a very good point. Rusty got everyone focused on him with his weirdly bogus “I’m leaving” attention-grab.

      Meanwhile, the real headline might be “Ding Dong the Witch is Dead.”

  4. Shawn June 20, 2013 at 11:14 am #

    I think a more appropriate name for the area would be “the Eastern Sierra Stagnation and Buracracy Corridor”.

  5. ferdinand lopez June 20, 2013 at 9:40 am #

    too bad dave mccoy cant weigh in,ive never seen or heard so much bullogna

  6. mmmMammoth June 19, 2013 at 6:25 pm #

    “Dallas himself said that Gregory gave the new team the power to position Mammoth Mountain in support of June Mountain.”

    Well that’s awesome! He’s giving the power to his employees to position themselves to support his OWN company. Brilliant!
    It’s also great to see that the Supervisors are going to write a “brief letter supporting the land trade”. My question to the supes is: why send the original letter that says your support for the trade is contingent upon certain improvements at June Mountain? The original letter seems obsolete. Good job Rusty, you’ve got your way, history has proved that we should all be worried.


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