Sierra Wave Media takes the next step.
Sierra Wave Media has been announcing a new music format for its radio station at this week’s Tri-County Fair. The big switch will be Sunday, with Mark Vincent and other Sierra Wave staff taking the Miller Stage at 4:30 p.m.
“At the 2015 Fair, Sierra Wave Media will re-launch our Radio Station, Sierra Wave Radio 92.5/96.5, with a new music format, new logo, and a new overall sound,” station manager Bill LeFever said.
The existing radio studio is undergoing a renovation with fresh paint, new flooring and the latest in broadcast systems and music programming equipment.
“It’s time to freshen up and change up our music selection along with the overall sound of the station. I can’t say now what the new format will be, but you can find out at the Fair,” LeFever said.
Sierra Wave will also be expanding Rob G’s radio show…The Drive on 92.5, from its current 2 days 6-9pm time slot to 5 days, Monday thru Friday 6-9pm.
The popular Bob Todd Morning Show will continue to air from 6am to 11am Monday thru Friday, with Bob playing his eclectic mix of great music and, of course, the mainstay of Bob’s morning show, the funny and entertaining 10-20 trivia with Bob and Catherine Hurdle.
The best in Local News will continue to air Monday thru Friday at 6 am, 7 am, noon and 5 pm.
“We love our listeners and think its time to give you something different,” LeFever said. “We truly hope you will like what you hear on the new Sierra Wave Radio 92.5/96.5 We are excited about the future of Sierra Wave Media and want you along for the ride.”
Sierra Wave Media is a broadcast company founded by Benett Kessler in 1996. They operate Sierra Wave Radio, Sierra Wave Television and sierrawave.net
Located in Bishop, CA serving the entire Eastern Sierra including Bishop and Mammoth Lakes.
Contact Bill LeFever 760-873-5329, [email protected]
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Rob G and Mark Vincent will be the announcers for the Bishop Volunteer Fire Department Destruction Derby tonight!
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Wow, shortest 1020 ever. That was awesome! The shorter, the better! Less smug sports references, less coughing, burping, less smug Grateful Dead references. But the best part was less smug.
Still needs more cow bell.
Sorry to hear about this. I always tune in every time I’m in the Eastern Sierra. Which is often. I liked it BECAUSE it was different. Not the same canned crap I hear in the LA/OC area. But now it sounds like it will be the same canned crap I hear at home. Too bad……..
You should stream it. It’s not the canned LA crap at all.
Don’t listen to it anymore, the new format sucks!
I havent listened to terrestrial radio in a very long time. In Mono county its all about Sirius/XM/satellite
Hey Tony, do you know if one can get ‘local’ stations too on XM or the like? In particular, I’d like to get 680 KNBR and listen to the Giants games. Or does MLB censor it like they do on live streaming of the baseball games???
Not sure what MLB baseball is thinking, making it so hard to follow our teams!
How exciting! I’m looking forward to the programming!
I have been tuning into the Bob Todd Show for years, I turned the station off after that. Then I started listening wed and fri to the Drive on 92.5 which I love. Now I listen all day!
Hey, here’s a tag-line for the new format: “This IS your grandfather’s radio station!”
So stoked for this !! Congrats you guys. Love the new logo 🙂
Please dump your new logo and go back to the previous one, thanks…
please let go, and move on.
(shaking finger) as long as you don’t mess with Bob Todd in the morning…he’s a funny sob.
+1
Bob T’s show would be the reason that station may keep a preset channel in my truck.
Not stoked about this change in format. I assume I’m not the demographic they’re shooting for.
I’ll have to admit that my first impressions of the new format weren’t positive. But after listening periodically since that time, it’s really not bad at all. I don’t care for all of it but it’s a nice mix of music. Best of luck to you Sierra Wave.
New format: All Barry Manilow, all the time.
I wish your Alt format the best. With KMMT hardly noticeable on the dial in Bishop, let alone Indpendence, and KRHV not so much classic rock, an Alternative station was needed for Mammoth and Bishop.
I am going to REALLY miss the adult contemporary format. I listened many times from up here in Washington state online (yes, I dealt with the low-quality stream), and actually discovered KSRW’s AC format by accident one day. I expected it to be satellite-fed same ol same ol. Wow was I wrong. So many rare songs, Neil Diamond to Jimmy Buffett, Melody Gardot to Chris Isaak, and a bunch of smooth jazz songs to mix in. I rolled tape on your station at least 2 dozen times, if not more – and ironically taped them on Saturday morning 9/4 before I even knew of the upcoming flip.
Hopefully someone like KRHV can restore the AC format, or a new station can sign on in the near future. Once again, I wish Sierra Wave Media all the best with ALT.