Europe or Birchim Lane in Bishop?

dodgeOkay.  Scenes from the Eastern Sierra have doubled for lots of spots around the world – the Himalayas, Afghanistan, home of “Tremors” giant worms.  But at least one viewer thought Dodge Durango went too far claiming their car had toured Europe while showing video of a Durango traversing Bishop’s Birchim Lane.  Bishop resident and Sierra Wave TV man, Ron Alexander, told us about it, and he contacted Consumer Reports.  They verified that Alexander was right on. The story appears in the April Consumer Reports in their feature “Ads-Travaganza”.

From Consumer Reports April edition:

“Goofs, glitches, gotchas    SELLING IT Annual auto ads-travaganza
A recent Harris Poll about the public’s perception of 22 industries cited “a huge improvement    in the number of people who think that the automobile industry is doing a good job of serving consumers.” Still, there’s no shortage of car-related goofs, plus strange signs.

As a 2011 Dodge Durango barreled down a rural lane in a TV ad last year, a voiceover said the vehicle had returned after a two-year absence during which ittoured around Europe getting handling and steering lessons on those sporty European roads:’ No, non, and nein. The reader who took the photo above noted that this sporty road was actually Birchim Lane, in Round Valley, Calif.”

Submissions: [email protected] Selling It. Consumer Reports, 101Truman Ave., Yonkers, NY10703

APR I L 2012    WWW.CONSUMERREPoRTs.org    99

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Tim
Tim
9 years ago

Ken, Great picture. What camera did you use.?

Ken Warner
Ken Warner
9 years ago
Reply to  Tim

I used a Panasonic LX3 — a compact camera. But there are lots of good cameras available.

Bishop Local
Bishop Local
9 years ago

Great photo Ken! Thanks for sharing it. :o)

Desco
Desco
9 years ago

Where the heck is Birchim Lane. I too would like to vacation in Europe.

Trouble
Trouble
9 years ago
Reply to  Desco

Deso-Birchim lane is the last street on the North side of Round Valley. It runs maybe one mile to the old 395.

PhilipA
PhilipA
9 years ago

I didn’ know that there were photo ops direct from Heaven. So lucky to be in the Eastern Sierra.

ickity
ickity
9 years ago

Give me a break! The commercial does NOT say that it is IN Europe, it says it WAS in Europe. It does not imply that the commercial is shot in Europe!

Dingo
Dingo
9 years ago

Whenever I ride my bike on Birchim Ln. I cant help to think of those poor individuals in the city sitting in traffic, I almost feel sorry for them.

Rob
Rob
9 years ago

Very cool Ken Warner!

Ken Warner
Ken Warner
9 years ago

Here’s a 360 panorama of Birchim Lane I did last Spring. Pretty place.

Wait for it to load then click/drag the mouse to move the image or use the buttons at the lower right. The Full Screen button is the button with the four arrows — use ESC to exit full screen.

http://pancyl.com/BirchimLane.html

Big AL
Big AL
9 years ago
Reply to  Ken Warner

Ken, that is really nice, thank you for sharing it.

Eastern Sierra local
Eastern Sierra local
9 years ago

And I just found while looking for my new Rolls Royce that there’s a photo of the Whitney Range and Owens Dry Lake on their “Ghost” section.